The Ecosystem Philosophy

          The internet is filled with digital ecosystems that provide resources for specific demographics of consumers. As we surf the web, we are in constant flux between finding entertainment, information, or inspiration.

Amidst all this content, we tend to inhabit the content ecosystems that serve our needs. This could be looking for a new recipe by watching videos to get inspiration, learning about a new skill you want to learn like fishing, or seeking a form of escape through entertainment.

You may have heard the old adage:

"People have shorter attention spans nowadays" - when speaking on the general consumer base for content. This is only half true.

The real truth is that people have shorter tolerance.

Think back to the early 20th century. At this time, the only form of electronic entertainment available was radio and TV. Between these two mediums, only a handful of frequencies and channels were available to the average consumer. Now more content is uploaded to the internet in a single day than early audiences had for their entire lifetime.

Today, over 20 million videos are uploaded to YouTube every single day.

This is only accounting for YouTube, and doesn't include Facebook, Instagram, Tik Tok, or the multitude of other platforms like podcasts, radio, and literally thousands of TV channels.

With all this being said, audiences don't just suffer a short attention span, they subconsciously understand that they can find the ideal content for their needs, anytime, anywhere.

All it takes is a swipe of the finger, and you are on your way to finding suitable content.

Everyone from a single person to a major corporate entity can preach their ideas and thoughts.

And they do. Every day.

Why does this matter?

If you are someone looking to make content on the internet, whether its a personal brand, a small business, etc. - understanding these environmental factors can help you leverage content for your own brand to help you accelerate your goals.

Gone are the days of simply relying on a stone cold ad to get sales. People have been sold to for decades, and every year it seems like advertisements take up more and more of our conscious thought.

Even with effective paid ads, prospects are still going to vet you by perusing your current content so they know you're legit.

Todays audiences are looking for VALUE. Not a pitch.


Whats more, the traditional funnel has changed in recent years. People are smart. They want to do research, and discover the benefits of a given product or service well before they opt in or buy.

This is where the Content Ecosystem approach comes in.

We liken it to the ecosystems of Planet Earth, where specific organisms inhabit areas that provide the necessities of that given season. This structure in nature is analogous to our economy, except these "organisms" are your prospects on the hunt for their latest quarry.


Relying on old methods like haphazardly posting to social media, word of mouth referrals, or radio & billboard ads are near impossible to track, have little consistency and are not targeted to your specific audience.

Instead, a specialized infrastructure of video content aimed at accelerating the customer journey through valuable video content is a more evergreen approach.

This will not only make your website more content-rich and trustworthy, it also scales your social media output with professional content.

Now your brand has both depth (long form videos) and breadth (short form videos) - a perfect self discovery tool that allows people to explore the value of your ecosystem when it is relevant for them!

We have been strategizing and producing content for businesses in various sectors, from cyber-security, to family resorts, to brick and mortar retail stores. While these companies inhabit completely different worlds, one thing remains the same:

Their target market needs value in order to break down barriers and trust you and your brand.

As with any media outlet, the key is understanding who your audience is. What do they value? What's their lifestyle? What is worth their time? This is different for every industry.

Establishing a Content Ecosystem for your brand is a great place to start. This consists of various forms of evergreen media, strategically produced for the highest leverage to ensure that your time, effort and capital is going somewhere you will actually see a return on your investment.

Here are 3 examples to demonstrate this:

1. Joynes Ben Franklin, a small, family owned brick and mortar store in Grand Marais, MN wanted to increase their brand awareness to help bring traffic to their store and their new website. Instead of selling to their consumer base, we doubled down on the culture of the North Shore and the nostalgia of the Ben Franklin franchise.

After working with us, they consistently achieve view counts of 10-20K with one video even reaching over 60K views. They have a rich community online, where people truly enjoy keeping up with the happenings at the Ben Franklin in Grand Marais, and actually look forward to purchasing from them.

2. Campfire Bay Resort, a family-owned, family-focused resort in the Brainerd Lakes area invested in a similar ecosystem. Their brand documentary 'At The Campfire' told their story and what makes them different from other resorts by showcasing their high-end amenities, family activities and unique natural resources.

Cabin walkthroughs, real-estate photography, a fishing guide video, and many others help prospects warm up to book a stay with them. This increased their website and booking traffic, and gave new and old vacationers a place to stay in touch with their favorite resort.

3. Gravwell is a cybersecurity company built from the ground up to help corporate enterprises have full data visibility and threat detection. They needed to increase user understanding to help with both operational upkeep and relieve sales friction.

To do this, we created a series of videos aimed directly at their commonly asked questions when in RFP (Request For Proposal) process. These videos act like digital sales representatives, tackling questions before they even come up in a sales meeting.


At North Star Film Co., we are a team of professional filmmakers in Minnesota who have collectively worked on over 50 feature films in the North Star State. After years of world building, we realized how powerful this medium of art can be if its leveraged in a strategic sense for brands to help them scale.

All brands face a bottleneck somewhere in the system, our Content Ecosystems are designed to eliminate that bottleneck and create systems to help you achieve a specific goal.

Create content that resonates with your audience, and builds trust. Don't just sell to your consumers, give them content that is worth sticking around to watch and appreciate.

Why We Should Collaborate:

1. We Are Your Compass For Navigating Content Creation: If you know you want to leverage video, but need help navigating the immensely broad world of content creation, we have your bearings for you.

2. We Have Solutions For All Scopes: Whether you are searching for help on a single video, a full ecosystem that accelerates your goals, or even a short film/feature film, we have your back.

3. We Arent Just Videographers: We are a team of professional independent features with a collective 50+ feature length movies under our belt. All filmed in the North Star State. We are world builders. Storytellers. This experience couple with out proven content strategies ensure every dollar you spend is leveraged like a true investment.

If you are a brand of business looking to accelerate your goals with content creation, fill out our discovery form below below and we will be in contact with you. We would be honored to tell your story! Lets take your goals to orbit.

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