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The idea of North Star Film Company was founded on the set of an independent feature film.
Our entire team has deep ties to the Minnesota film industry and has facilitated the productions of numerous feature films from Lifetime Movie Network dramas to horror/thriller flicks made for the streaming service Shudder.
Our production skills were forged in the fires of filmmaking.
We believe this world-building skill is severely underutilized in Minnesota, mainly due to a smaller demand for filmmakers compared to other markets (LA, NY, GA, etc) this is due to tax incentives that are a standard in film production.
While there may be less movies produced in Minnesota, there’s an abundance of use cases for cinema outside of the narrative film industry and an immensity of talent here to produce it.
Heres the Cambridge dictionary definition for cinema:
Movies, or the art or business of making movies.
Cinema is art. It’s stories built from the ground up to create a magnetic essence that evokes a deep sense of wonder.
However, there is a business aspect to all movies as well. Without the ‘movie business’ films would never be made. The finances of movies are tough.
Pooling resources to produce a film that may or may not succeed or be sold to a distributor. Its value of which is based on a relatively non-scientific and subjective interpretation.
But what if we flipped the script? What if businesses/brands invested in creating their own movies?
This is the core content philosophy of North Star. Leverage cinema strategically to create media that doesn’t sell yourself to your audience.
Rather, it sidesteps this ‘pitch’ by telling a story that drives the values of a brand in a grounded, story driven way.
Our ‘Documentary Films’ fit within this category, though they typically drive home a true to life story about a brand that is rooted in the documentary philosophy ‘cinema verite’.
Which strives to make a movie that is truthful and authentic to real life.
But we can go further.
What if we made a short film (or feature film for that matter) that tells the story of your values, rather than about your brand.
Let’s look at some examples:
1. Patagonia: Makes films about our home - Planet Earth. Whether that’s about an epic mountaineering story, a conservation film, or an editorial about plastics. This drives home the values of the company as an Earth first organization.
2. Red Bull: An energy drink company, yet they produces films about high octane sports. Epic Motorsports, Skydivers from space, surf photographers. They aren’t selling cans of energy, they’re telling energetic stories.
3. Ffern: a fragrance company that creates a film every quarter that parallels their fragrance. One recent project is a short film with A-List talent Bill Nighy about a couple who uses flowers and other natural ingredients to create unique ice cream to sell out of their vintage truck. These ingredients tie to the seasons fragrance.
These companies subvert the common theme of advertising. Take away all the products, services, offers and tell a meaningful story through cinema.
It’s not reserved for massive companies.
Small businesses and brands have a huge marketing opportunity to tell stories that excite them and their audience.
We can help. It’s our specialty.
Why We Should Collaborate:
1. We Are Your Compass For Navigating Content Creation: If you know you want to leverage video, but need help navigating the immensely broad world of content creation, we have your bearings for you.
2. We Have Solutions For All Scopes: Whether you are searching for help on a single video, a full ecosystem that accelerates your goals, or even a short film/feature film, we have your back.
3. We Arent Just Videographers: We are a team of professional independent features with a collective 50+ feature length movies under our belt. All filmed in the North Star State. We are world builders. Storytellers. This experience couple with out proven content strategies ensure every dollar you spend is leveraged like a true investment.
If you are a brand of business looking to accelerate your goals with content creation, fill out our discovery form below below and we will be in contact with you. We would be honored to tell your story! Lets take your goals to orbit.
Ad Astra!
We dig into your brand—your goals, audience, and story. This isn’t just planning; it’s uncovering the heart of what makes you unique, so we can craft a film that hits your targets, whether that’s more leads, buzz, or loyalty.
We shape your narrative into something epic. Think of this as scripting your brand’s blockbuster—building a world and characters (you!) that pull viewers in, making them care about your message in a way that sticks. These principals translate to all forms of videos, from explainer videos to narrative films.
Lights, camera, impact! We bring your story to life with a full film crew, turning ideas into high-end visuals that feel like a movie. This is where your brand becomes unforgettable, designed to captivate and convert.
Your film is polished, delivered, and ready to shine. We don’t stop at the final cut—we guide you on how to launch it across platforms, ensuring it reaches the right eyes and drives the results you need, from engagement to growth.
The timeline for a given project depends on the scope of the content infrastructure we move forward with. Single video projects have a shorter timeline from 2 days to 2 weeks. Full Content Ecosystems can take anywhere from 1-3 months to complete depending on the scope of the first phase. Optimization throughout the process will shorten the production cycle as we find the right rhythm for your brand.
Yes. Filmmaking is our passion. We can weave narrative elements into all of our projects to give your brand that authentic and cinematic ton, however, if you want to skip all the explainers and commmerical ads and make a movie we would be exstatic. The beauty of producing a narrative film for your brand is you are cutting right through to the emotional side of your brand. Instilling your values and mission in an entertaining way. Making a movie will not be a direct marketing tactic, but an indirect tactic that grips the hearts and minds of your audience. We preach about providing value to your audience, making a movie is pure entertainment value. See our 'Documentary Film' section for a true-to-life variation of cinema.
Yes! If you are utilizing one of our monthly social media services we can post them for you every month so you can focus on your business.
We are a filmmaking-focused company and do not specialize in web development. We will consult with you or your web developer on distributing your assets throughout your website for the highest leverage.
Absolutely. The more time we spend together the more we can optimize your content. We mine for the perfect format that fits within your brand, and that process takes time. Once we complete the first phase of content, we have hard data from the analytics that informs the optimization of your content.
