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Social Media.
The very words themselves evoke a range of emotions from laughter to intense controversy. Initially, the sole purpose of social media platforms were made for us to connect with people.
While this principle is still true, social media has shifted dramatically in recent years.
With the rise of short form video feeds (originally made popular by Tik Tok) internet media changed forever.
Today social media, is simply media.
It’s where people go to get our news, our entertainment, education, etc. Now these platforms are doubling down on short form content or “reels” as it’s commonly called.
Reels are unique in their ability to create high virality opportunities. They are typically 60 seconds (though this varies with various time limits across platforms) this means audiences have less time investment in your content which has inherent benefits over a complex long form video.
There’s simply less commitment. It’s bite sized. It’s easier to opt in.
These videos are a great way to get the word out and have the algorithm push your content out to audiences who have never heard of you.
With the right mix of audience matching, and content value a reel is certain to go viral. It’s not uncommon for an in assuming video to reach 10K, 50K or even Millions of views.
At North Star, we have seen these benefits first hand across industries from brick and mortar retail, to high ticket sales.
Focusing on short form content allows for more video opportunities as well, meaning you can create a wider breadth of content that keeps people in the loop day in and day out.
We created a system that takes the weight of content creation and posting off your plate.
Every month we have an ideation session with our social media production team to strategize the best opportunities in short form content.
This content centers around your specific goals. Looking for sales? Want more awareness in your brand to bring people into your store?
Once we have locked in our tactics and goals, we produce these content for you. Typically we only need a day to capture a full month’s worth of content.
Once we have your social media completed for the month, we will:
1. Create captions that fuel retention and engagement
2. Build a thumbnail for the video where applicable to enhance its click-ability.
3. Research relevant hashtags.
4. Post all your videos at an optimized cadence and schedule.
All we need from you is a meeting to discuss your goals and a day to film your content. We will do the rest.
This frees up precious time for you to work ON your business and brand rather than IN it.
Behind every great social media campaign is a strategic goal. From increasing your reach and brand awareness to generating qualified inbound leads, we can tailor your content to your organizations goals.
Our production process is simple and easy (dare we say, fun?) Our team knows how to be efficient with your time so you can focus on steering the ship. A single day with us can generally yield enough content for a whole month of social media posts.
We will work with you to establish a cadence for posting on your social media accounts. In a world full of new daily content, we can help you stand out with a constant flow of valuable, professional and relatable content.
Every post is a lesson. As we continue making content for your brand we will pour over the analytics data to see what your specific audience loves watching so we can hone in on the highest leverage content to produce for your brand.
The timeline for a given project depends on the scope of the content infrastructure we move forward with. Single video projects have a shorter timeline from 2 days to 2 weeks. Full Content Ecosystems can take anywhere from 1-3 months to complete depending on the scope of the first phase. Optimization throughout the process will shorten the production cycle as we find the right rhythm for your brand.
We offer one revision per deliverable with an integrated process that allows you to input your notes precisely in the timecode of the video. This streamlines our process to deliver your content to you as quickly as possible. Additional revisions are billed accordingly. We have found that one revision is more than enough, we typically nail it on the first go. ;)
Yes! If you are utilizing one of our monthly social media services we can post them for you every month so you can focus on your business.
We are a filmmaking-focused company and do not specialize in web development. We will consult with you or your web developer on distributing your assets throughout your website for the highest leverage.
Absolutely. The more time we spend together the more we can optimize your content. We mine for the perfect format that fits within your brand, and that process takes time. Once we complete the first phase of content, we have hard data from the analytics that informs the optimization of your content.
